Free website audit

Is Your Website Working as Hard as You Are?

Get a clear, practical audit of your website and discover what could be improved to attract more visitors, build trust and turn more of those visitors into enquiries.

94Performance
score
  • SEO
  • Accessibility
  • Conversion
What we review

We look beyond whether your website looks good.

A modern website needs to do much more than simply exist online. We examine it from the perspective of a real visitor and potential customer — across design, trust, conversion, search and technical foundations.

01First impressions
02Trust & credibility
03Branding
04Visual hierarchy
05User experience
06Navigation
07Calls to action
08Lead generation
09Mobile responsiveness
10Page structure
11Content
12SEO
13AEO / AI search visibility
14Forms & enquiry pathways
15Performance
16Accessibility
17Technical foundations
18Conversion opportunities
The essentials

What should a modern website actually have?

01

A Strong Hero Section

  • Who you are
  • What you do
  • Who you help
  • Why they should care
  • What they should do next
02

Social Proof

  • Testimonials
  • Reviews
  • Client logos
  • Case studies
  • Results
  • Qualifications & accreditations

Social proof reduces uncertainty and increases trust.

03

Clear Calls to Action

  • Get a Quote
  • Book a Call
  • Request a Consultation
  • Contact Us
  • Buy Now
  • Start Your Project

Avoid vague CTAs such as simply "Submit".

04

Lead Capture

  • Contact forms
  • Quote forms
  • Booking systems
  • Email
  • Telephone
  • WhatsApp where appropriate
05

Strong Branding

  • Logo
  • Colour palette
  • Typography
  • Imagery
  • Icons
  • Tone of voice
  • Visual style

Branding should be consistent across the website.

06

Colour Theory & Ratio

80%Primary / background
15%Secondary / supporting
5%Accent / CTA
07

Typography

  • Font choice
  • Readability
  • Font hierarchy
  • Heading sizes
  • Body text
  • Line spacing
  • Contrast
  • Consistency
08

Navigation & Menu Structure

  • Simple
  • Predictable
  • Easy to understand
  • Consistent
  • Mobile friendly

Visitors should find important information without hunting.

09

UI / UX

  • Layout
  • Spacing
  • Buttons
  • Forms
  • Interaction
  • Mobile experience
  • Information hierarchy
  • User journey
10

SEO

  • Page titles
  • Meta descriptions
  • Headings
  • Content structure
  • Internal links
  • Image optimisation
  • Search intent
  • Local SEO
  • Technical foundations
11

AEO / AI Search

  • Clear answers
  • Structured content
  • Useful FAQs
  • Entity & context signals
  • Natural-language queries
  • Authoritative information
  • Structured data

Sites must be understood by AI-powered answer engines.

12

Contact & Conversion

  • Easy-to-find contact details
  • Clear enquiry options
  • Multiple pathways

A visitor should never wonder how to contact you.

How it works

A simple, transparent process.

01

Enter Your Website

Tell us which website you want us to review.

02

We Analyse It

We review it across design, UX, branding, conversion, SEO, AEO and technical considerations.

03

We Identify Opportunities

We highlight strengths, weaknesses and practical opportunities for improvement.

04

You Get a Clearer Picture

You leave understanding what's working, what isn't and where improvements could make the biggest difference.

Your website might be costing you customers without you realising it.

Let's find out what's working, what's getting in the way and what could be improved.

Request your audit

Request Your Website Audit

Tell us a little about your business and your website. The more context you share, the more useful your audit will be.

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